Why Facebook just made one of its biggest acquisitions yet

Facebook is acquiring Kustomer for $1 billion, according to sources

Why Facebook just made one of its biggest acquisitions yet

It very well may be confronting examination from antitrust controllers—however Facebook has quite recently made probably the biggest wager yet. On Monday, the online media monster reported designs to gain Kustomer, a client the board stage. While Facebook was mum on the monetary terms of the exchange, sources at different distributions stake the cost at around $1 billion—beneath the acquisitions of Whatsapp for $19 billion and Oculus VR for $2 billion out of 2014, yet in the scope of the celebrated obtaining of Instagram for $1 billion out of 2012. So for what reason is Facebook making the obtaining? Facebook has been developing its base of online business devices in an offer to expand its business clients. In May, Facebook turned out Facebook Shops, which permit organizations to make online stores through Facebook or Instagram. Whatsapp as of late made it feasible for organizations to visit straightforwardly with clients through the application. The pandemic appears to have just quickened the attention on the area. "Progressively, messages a lot have gotten similarly as significant as that call—and organizations need to adjust," Facebook's Vice President of Ads and Business Products Dan Levy and Whatsapp COO Matt Idema wrote in a post on the Kustomer procurement. "Informing gives a superior by and large client experience and drives deals for organizations." Companies that attention explicitly on client correspondence—like Twilio—have of late observed interest for both their administrations and stock take off. All things considered, while Facebook might be most popular for its web-based media stage as opposed to client care business, the Kustomer procurement will without a doubt add to the antitrust flame broiling it is as of now going through. Government and state antitrust specialists are relied upon to document new claims against Facebook or Google before the finish of January, as per the Wall Street Journal.  But Facebook will at present contend that Kustomer isn't a center piece of its business and is certifiably not a person to person communication application. As a Facebook representative told the New York Times: "We will keep on showing to controllers that opposition in the innovation area is dynamic." Lucinda ShenTwitter: @shenlucindaEmail: lucinda.shen@fortune.com