Lululemon launches resale program, limited-edition collection made with eco-friendly dyes
Lululemon Athletica Inc. has unveiled a couple of initiatives tied to the company's Impact
Lululemon Athletica Inc. has unveiled a couple of initiatives tied to the company's Impact Agenda, which includes efforts in pursuit of environmental sustainability. Like New is Lululemon's first resale program, which is launching in California and Texas as a pilot program in May. Through a partnership with resale channel developer Trove, Lululemon will accept used items for online re-commerce starting in June, with proceeds going towards further environmental programs. Items not accepted for sale will be recycled. Lululemon has also launched a limited-edition Earth Dye collection, with items made using dyes produced from the waste of oranges, beets and saw palmetto trees. Available May 11, the tie-dye production process makes each item in the collection unique. Lululemon stock has fallen nearly 9% for the year to date while the S&P 500 index has gained nearly 10% for the period.