Burger King hops onto the celebrity meal bandwagon with Keep It Real deals

Burger King said Thursday that it will launch three celebrity mashup meals, dubbed Keep It Real deals, starting Sunday, September 12. Rapper Nelly has collaborated on the Cornell Haynes Jr Meal, which includes a Whopper and small Sprite. Brazilian entertainer Anitta has partnered for the Larissa Machado Meal, made with an Impossible Whopper. And TikTok star LilHuddy has lent his name to the Chase Hudson Meal, which has a Spicy Ch'King sandwich and chocolate shake. Each of the meals is named after the real names of the participating celebrities. Celebrity collaborations have become a trend at fast-food chains with McDonald's Corp. driving sales through its Famous Orders program and Taco Bell, a Yum Brands Inc. chain, creating a new role for its partnership with Lil Nas X. Burger King is part of the Restaurant Brands International Inc. portfolio. Restaurant Brands shares are up 5.6% for the year to date while the S&P 500 index has gained 19.7% for the period. Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.

Burger King hops onto the celebrity meal bandwagon with Keep It Real deals
Burger King said Thursday that it will launch three celebrity mashup meals, dubbed Keep It Real deals, starting Sunday, September 12. Rapper Nelly has collaborated on the Cornell Haynes Jr Meal, which includes a Whopper and small Sprite. Brazilian entertainer Anitta has partnered for the Larissa Machado Meal, made with an Impossible Whopper. And TikTok star LilHuddy has lent his name to the Chase Hudson Meal, which has a Spicy Ch'King sandwich and chocolate shake. Each of the meals is named after the real names of the participating celebrities. Celebrity collaborations have become a trend at fast-food chains with McDonald's Corp. driving sales through its Famous Orders program and Taco Bell, a Yum Brands Inc. chain, creating a new role for its partnership with Lil Nas X. Burger King is part of the Restaurant Brands International Inc. portfolio. Restaurant Brands shares are up 5.6% for the year to date while the S&P 500 index has gained 19.7% for the period. Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.